Hi , Im new to the forum and this is my first post so a wee bit about myself first – Im an apple grower from Himachal and have been doing that for the last 15 yrs !! Unfortunately one of my biggest challenges since having taken over the Orchard was to find a way past the middlemen who control the market as per their whims and fancy so started selling directly to friends in Delhi and over the years built up a sizeable customer base . A few months ago I realised that as this problem was faced by many a farmer , we farmers barely get 20 % of what the end consumer pays I started working on a platform where we could become the front for the farmer to reach the consumer directly !! Also our platform would allow the farmer to price his produce according to his understanding of logistics etc and we have had a fair share of demand from the consumers who are happy to know the farmer and order directly . Its the most transparent platform for a farmer but as its still in early stages we have a restricted access so we choosing our partner farmers selectively who understand the nuances of selling directly to the consumer .
For this we looking for fruit farmers who would like to join the family from across the country … as of now we only can offer their produce to consumers in Delhi but are looking to set up the same platform for Bangalore and Mumbai soon !! So a cherry farmer in himachal can get orders from consumers in Delhi - Bangalore and even Mumbai … at his price and without having to leave his farm .
Message me if anyone is interested in knowing more … We farmers need to join hands in order to make this platform a super success !!