After my first successful paddy cultivation, I’m looking to optimize my sales strategy. Current market offers for raw paddy are lower than expected. With 15 quintals in hand and the ability to manage storage and milling myself, I’m pivoting toward selling processed rice to capture a higher margin. Looking for input from those experienced in farm-to-consumer routes. I stay in an apartment with 1500 houses. How can I possibly sell it to them wth premium value
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Great achievement in paddy, create a video on the farming methods applied. Post in your clubhouse / nearby stores on weekends. 1st you set a price before you play the add.
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Prepare a digital brochure or physical handouts ,physical handouts usually get more traction. Physical handouts not necessarily a color brochure but simple monochrome or BW Explain the benefits of naturally grown rice. Calculate every possible production including rice bag, you can neglect the costs that are irrelevant which adds to overall expense. Stall cost or any other rental space is not recommened as it will add to your losses, try selling it hand to hand and door delivery and mill the paddy based on orders… and try selling it minimum 25kgs per unit…all the best
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You have consumers at one point. That is great for disbursement but you need to follow cultivating organic paddy with superfine varities sincerely and then can claim not less than Rs 100 per kg of rice.
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Usually people compare prices in market, 70 - 75 rs is what you would buy for raw rice. If you sell it for 65 - 70 Rs you could make good sales. For 100 rs people could feel its expensive..
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What is the Variety. If it is Dia Rice , we will Market. Otherwise yourgoodself can contact LOCAL Rice dealers. Please
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