BigHaat Agro Private Limited is engaged in the business of providing a technology platform focused on agricultural inputs connecting farmers with suppliers and providing quality inputs to growers.
The Company has a hybrid business model that is a combination of specific activities in the online and offline space. On the online front, the Company is aiming to become a leading supply chain technology platform in the agricultural domain in India, connecting the farming community directly with the suppliers in a transparent manner to empower the farmer. It is presently India’s largest “multi-brand agro seeds platform” with several leading seed suppliers and agro-producers across India bringing their products (such as seeds, agro-products such as crop protection, instruments, accessories, etc.) on the Company’s platform to provide their quality products and services directly to farmers to serve end-to-end agro community needs. The platform not only ensures listing of various agri- products on their website but connects buyers with suppliers for pre-sale and post-sale support services providing seamless end to end user experience.
The offline activities of the Company involve sending field agents to farmers and other agriculturists across India in an effort to familiarize them with modern agricultural supply chain practices and drive up sales of modern agro-products. The field agents will also familiarize the farmers with the Company platform, which will allow the farmers to order farm implements and supplies on their own, which will be delivered to their location. The Company’s field agents also help in educating farmers on best practices/tips, package of practices and provide information on local attributes such as weather, soil quality, ideal crops, etc. to enable the farmers to maximize their yields.
The company is actively working with suppliers as partners in providing text/audio crop advisory to farmers over crop cycle in regional languages which benefits farming community to follow best practices to realize better yield. Information reach and availability to farmers is currently limited to a generalized data, however there is a strong need to provided localized information to farmers to empower them taking right decisions to improve yield and income. It is developing a next generation mobile App to provide information to farmers containing localized weather, soil, mandi prices, news and schemes. The company is planning to connect various other service providers such as logistics, storage and buy-back platform to help farmers availability of quality integrated services under one platform.
BigHaat customer base include farmers, nurseries, NGOs, green house and poly house growers. It has a unique customer base of 5,000+ spanning across India, and has impacted over 50,000 farmers so far. It fulfilled 10,000+ orders from the launch.
Benefits to Farmers:
- Access to quality and genuine agri-inputs, at the right price and right time.
- Access to wide range of inputs v/s limited range locally available now.
- Access to localized information such as weather, suitable crops based on demographics, regional market prices, relevant advisory, schemes & news collected and analyzed from various sources to empower farmers to take right decisions.
- Ability to diversify
- Will open up other services such as insurance and financial products, which are currently difficult to access
- Digitization is the precursor to bringing in reforms in the sector
- Finally better returns to farmers and make farming more viable.
Popular Media Links:
- DD Kisan:- https://youtu.be/teMMZnPMxfM