An advertising leaflet came along with today’s new paper inspired me to put on this post first thing in the morning. It was about product list and prices of organic and natural products sold by keganudyan.com
I was wondering and surprised to see the price list. Some of the quotes for your reference.\
Wheat flour 1 Kg Rs 50
Wheat 250gram - Rs 20
Toor dal 1 kg : Rs 140
Moong 1 kg : Rs 120
Cocount oil 1 Kg Rs 100
Chilli powder 250gm - Rs 85
Honey 250gm - Rs 125
Potato 1 Kg 30
Onion 1kg Rs 30
This is a retail outlet price list in Ahmedabad. Am sure the real farmer of this organic products never gets these prices.
I had an opportunity to interact with a ZBNF farmer in Gujarat. He was at mango festival to sell his KESAR mangoes. He sells at Rs. 80 per kg and he well documented /explained about ZBNF method and jeevamruth to produce 100% organic KESAR mangoes in his farm. Reguar KESAR mangoes sells at same event at Rs. 50 kg, He is saying in organic farming, production is less and size of mango is also less in comapire with chemical farming hence price has been increased.
Now catching point is that end consumer gets organic product at very very expensive. Consumer normally look low cost food intakes and spend more in life style or addictions like drinks/smoke. Whether Mango is organic or non organic if it is sweet and get Rs 30 cheaper then people goes to cheaper option only.
So the buying sector become narrow for organic products and ultimately farmer will suffer. Middle man takes most of the value addition and in long term the organic farmer may not success or sustain.
Why we can not produce ZBNF/organic products at par in price or we would say cheaper ? Are we organic producers to target only creamy customer? I do not understand the GAP . How ZBNF or organic farming modal can be successful by optimum production, minimal investment and optimum realization by selling to mass market and not to limit to premium customers/. Other wise such models may be a failure to the point of view of large section of public.
open for discussion.